| ||||||||||||||||||||
 | ||||||||||||||||||||
|
||||||||||||||||||||
1. Safety glasses: These prevent dust, debris, wood shavings, shards from fiberglass, etc from getting into the eyes. Safety glasses are one of the most basic pieces of safety equipment that must be used when working with power tools. 2. Protection for the ears: Power tools can generate a lot of noise, which may sound louder in the cloistered environment of a workshop; in order to minimize damage to the ears, it is advisable to wear earplugs. 3. Knowing the right tools for the job: It is important to know the right tools for the job in order to avoid injury to oneself and damage to the materials. To this end, it is advisable to thoroughly read the instruction manuals provided with the equipment and get familiar with the recommended safety precautions. 4. Correct method of using tools: Tools should not be carried by their cords; tools that are not in use should be disconnected; and while handling a tool connected to a power source, fingers should be kept away from the on/off switch. 5. The right clothes: Long hair should be tied and loose clothing should be avoided. Ideally, clothing that covers the entire body should be worn and heavy gloves should be used in order to avoid sharp implements and splinters from hurting the hands. Masks prevent inhalation of harmful minute particles of the material that is being worked upon. Steel-toed work boots and hard hats can also be worn. 6. Tool inspection: Power tools should not be employed in wet environments and should never be dipped in water; they should be checked periodically for exposed wiring, damaged plugs, and loose plug pins. Nicked cords can be taped but if a cut appears to be deep, a cord should be replaced. Tools that are damaged or those that sound and feel different when used should be checked and repaired. 7. Cleanliness in the work area: This should be maintained because accumulated dust particles in the air can ignite with a spark. Of course, flammable liquids should be kept covered and away from the place where power tools are being used. An uncluttered work area also makes it easy to maneuver the power tool; often distractions caused by a tangled cord can result in an accident. 8. Care with particular tools: Miter saws and table saws should be used with a quick-release clamp and a wood push-through, respectively. Extra care should be taken while using nail guns and power belt sanders. 9. Keep tools in place: Power tools should be returned to their cabinets after use to prevent them from being used by an unauthorized and incapable person. 10. Lighting: It is important to use proper lighting while working with power tools, particularly when working Oh the Tangled Webs We Weave! When We Forget What to Practice. Donna Lehman 1d7a How long has it been since the “Internet Revolution” transformed the world as we know it? Long enough that the Web is part of everyone's lives and everyone, even Grandma, has a website or two. Right? So what's happening now with these hundreds of millions of pages of content? Are we accomplishing our utopian vision? Actually, this might be a time to revisit what we think we know. If you're under about 25, or a propellerhead of any age (and I mean that in an affectionate way – being a 'geek', 'nerd', or simply 'someone fascinated with new technology' myself), the Internet is like the very air you breathe. For many others it's a research tool, a communication medium, a shopping mall, the news channel and even the new, improved, interactive Rand McNally of our time. While all of these aspects of the web are cool or even fun, the real 'business opportunity' of the Internet was supposed to be the ability to reach new, untapped markets more efficiently and effectively. So think about it in terms of your own business site: When visitors turn up on your homepage, what do you give them? Haunted by “business as usual”? This might sound familiar: your website serves up the usual assortment of company information, product and service details, executive profiles, and maybe a “news” section. It's decorated with testimonials or stock photos. Maybe there's a product demo, or some articles. Chances are it's missing real action steps, and some of it is looking a little more like cobwebs in the corner than a tightly woven web to catch customers. It's time for a re-weave. Or you might need to start your Web from scratch – to avoid ending up on the “Websites That Suck” [http://www.webpagesthatsuck.com/] list. In the spirit of the season, here are the Top 5 things to do to avoid spooking your visitors: #1 Post more than brochure-ware. The most basic, first-line purpose of a business website is to validate the company's identity. New visitors ask “Who are you?” and the site tells them. Very simple. So make sure it really happens, in less than ten seconds. After that, the average visitor gets very picky about finding what they need. Make sure you keep information succinct, simple, and easy to access. Organize information in layers. If someone wants to read your eight-page brochure, they'll ask for it, or download the PDF you hopefully placed as a link. #2 Be more useful. You don't need to do anything “cool” like have a long Flash animation intro to prove you're on the 'bleeding edge' (how vampire-like). That was back in '99. Instead, offer something rewarding to your readers so they don't feel like you're wasting their time. Provide industry news that they might not have come across yet. Run an online poll or survey. Offer insight and helpful hints (something along the lines of Knowbits) A great collection of links to other sites can also be very effective, plus boost your Google ranking. #3 Make things sticky. When you look at your web statistics, are there hundred of page views, but you haven't received one email? Who ARE all these people? You'll never meet those potential customers if you don't have action steps and a well-oiled mechanism for capturing information. • Make it easy. Gather contact info, but don't ask questions like “how many locations do you have?” or “what's your sign?” unless it's essential to both you and the visitor. (kidding on the sign thing, except for Astrology.com) • Make it irresistible. You're asking for valuable information. Offer something in return: A free evaluation, Starbucks gift cards, 30-day trial, a trip to Florida - get creative. • Keep it safe. Make your privacy policy visible, not in a footnote. (You DO have one, don't you?) • Follow up. We all want instant gratification, even if it's only a well-crafted email. #4 Bring them back. OK, so it's unlikely anyone will make your site their homepage. But you can get people to come back if you give them an incentive. To develop leads: publish a series of articles online. Or set up a Blog. Send email alerts when you post new content – better yet, create an RSS feed. Post survey results, best practices, Q&A with your experts. Hold webinars for potential customers or paying participants. Deliver ongoing project information online. Set up an extranet. The details depend on your particular business, but you can probably do more. #5 Keep it fresh. “Oh, just leave it up. Something is better than nothing. Nobody will notice.” Old stuff might fool some of the people some of the time. But for the most important readers – return visitors – out-of-date content can be a red flag. At best it says you're not paying attention; at worst it says there's something seriously wrong with your company. So stay up late once in a while and post new information. Or hire someone who will. Creating and maintaining a website isn't rocket science any more. But like most useful things, it does take careful thinking, tinkering, and rethinking to get maximum marketing power from the Web. By the way, MarketUP falls into the camp of 'those who stay up all night working on their website', and on some of our clients' sites too. Sure beats howling at the moon. Just for fun - other tangled webs: 'Engineering a Spider' [ http://www.isa.org/NVTemplate.cfm?Section=News_and_Views&template=/ContentManagement/ContentDisplay.cfm&ContentID=38472] When we practice to deceive. [http://sisu.typepad.com/sisu/2004/08/oh_what_tangled_9.html] This month's headline – “Oh, the tangled webs we weave, When we practice to deceive.” is attributable to Sir Walter Scott, Scottish romantic novelist, from “Marmion” http://www.quotationspage.com/quote/14174.html 1997 Presentation by Peter Magnusson – with Internet evolution and forward projections. Interesting. http://www.sics.se/~psm/ar97/sld011.htm If you have a question or topic you would like to see in Knowbits, write to DonnaLehman: dlehman@market-up.com About the AuthorMs. Lehman is Founder and Principal Consultant of MarketUP. She authors Knowbits, a monthly ezine of marketing tips for small business. MarketUP is a Berkeley, CA based consultancy for a number of startup and small-mid sized companies. Prior to MarketUP, Donna spent more than 17 years doing design, communication, and B2B marketing for start-ups and Global 100 conglomerates in various industry sectors. 2chttp://www.aaarticles.com/article12814.html | ||||||||||||||||||||
