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The jig saw concept first came about when an engineer attached a saw blade to his wife's sewing machine. Jig saws are used to cut out intricate patterns in the material you are shaping. If you need a curved edge or a circular cut out in the center of your material, a jig saw is the tool to do it. A jig saw blade moves in a rapid up and down motion to cut the material you are working with. The important thing to remember is that your body is softer than the material you are cutting and the blade will cut through you faster than the material. Be observant of where the blade is at all times and avoid cutting yourself. Bosch power tools were the first toolmakers to offer a jig saw to consumers. Bosch power tools are designed to aid in the workplace by being built to withstand the punishment professionals give their tools in the rush to finish work on time. Most are built to withstand a drop of ten feet and still work reliably afterwards. After vibration was noticed as detrimental to the physical health of workers, Bosch power tools set out to reduce vibration from their equipment. Bosch power tools has reduced the vibration by 60% over the years. Along with the low vibration, Bosch power tools are designed for low sound emissions as well. The fan motors are pitched to be less irritating and pointed away from the user as well so little noise directly impacts the worker. Handles and weight distribution are designed to make the tools comfortable to grip and use. Buttons and switches are conveniently placed to make the operation of Bosch power tools easier to do one handed. Bosch power tools even have left handed equipment available. Bosch power tools are ergonomically friendly, tough enough to withstand abusive treatment and quick to make adjustments to while working. This allows more production to be accomplished in a professional setting. This also makes them some of the most expensive available. There is an old saying that you get what you pay for. With Bosch power tools, this is definitely true. Alan is the lead developer for InfoServe Media, LLC (http://www.infoservemedia.com/), a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses. dfc If the topic of search engine promotion sounds interesting, but you're not quite sure if you want to deal with submitting to an engine or directory and then waiting for results, there is one search service that eliminates the confusion and ranks sites purely on one factor: how much a business is willing to pay for a listing. This pure-market-based service is called Overture (formerly GoTo.com), and it can generate extremely targeted leads and referrals to businesses willing to pay for them. Overture operates on a competitive bidding structure. Businesses place per-click bids on specific keyword phrases, such as automotive parts or golf shoes, and the higher the per-click bid a business makes, the higher the ranking that business will receive for that phrase. For example, if Company A places a $0.30 per-click bid on the phrase motorcycle repair manual, and Company B bids $0.29 per click on the same phrase, Company A's listing will appear before that of Company B. This sounds pretty straightforward, and it is, but there are two factors that are crucial for success with Overture - keyword selection and tracking. To begin with, a company must analyze how customers search for the products or services they offer, and more specifically, the keyword phrases that are used to find the products or services offered. There is one maxim here that should not be ignored: The more specific the keyword phrase that is bid on, the more targeted the results. For example, the owner of a small used book store may be inclined to bid on terms like books, used books, and book store, but searches on phrases like these would not generate targeted leads. To find good phrases for our book store owner to bid on, we need to dig a little deeper into her business. Perhaps, because the bookstore is in the Houston medical center area, she has a large selection of used medical books. This would give her a competitive advantage in selling these types of books, so she should try to find phrases that people use to find used medical books online. Phrases like medical book store, used medical books, and discount medical books would be good phrases to bid on because the people searching on them would be good customers for her business. The second factor that a bidder at Overture must address is the issue of tracking. If a business doesn't know which search phrases it's leads are coming from, that business can waste a good deal of time and money. This is where Web programming technologies such as PHP, PERL, and ASP can be extremely useful. Without going into too much detail, these technologies can be used to track a customer from click to sale. If you are interested in Overture, you should read over some of the resources available from their site at http://www.overture.com/. But there is one resource that you won't find unless you are a business that uses Overture, and it is located at http://inventory.overture.com/d/searchinventory/suggestion/. This second link is to their Search Term Suggestion tool, and it is a useful tool for determining keywords and phrases that are used in searches. It's also a pretty good all-around marketing tool to find out what's hot online. About the AuthorAlan is the lead developer for InfoServe Media, LLC (http://www.infoservemedia.com/), a Web development company that specializes in Web site design, hosting, domain name registration, and promotion for small businesses. 2chttp://www.aaarticles.com/article.php?id=18698 | ||||||||||||||||||||
