1. Pick Your Keywords Wisely - Targeting keyword phrases that no one searches for is just plain dumb - don't do it. Do some research before creating your content and include the important keywords on your page.

2. Include Correct Meta Tags - Make sure that you include proper Meta tags on each of your webpages. Incorrect code can drastically hurt your search engine rankings and will spoil all of the hard work you've put into your SEO. Learn the proper way to include Meta tags in your webpages and apply it.

3. Use Anchor Text - When interlinking pages or your other sites, be sure to tap into the power of anchor text. Don't link to your home page using Home, replace it with something like Discount Poker Chips. Doing this tells the search engines that your site is about discount poker chips and you'll benefit as a result.

4. Linking - Concentrate on building links to your site, and once again use anchor text!

Follow this basic checklist to SEO and you'll be a step ahead of the competition. It is very important to note that generating search engine traffic doesn't happen overnight and you shouldn't get discouraged if it takes a little bit of time. Building search engine traffic is something that is a bit of an art form and it is a process, work at it constantly and I'm confident that you'll enjoy the rewards it brings.