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Here are a few quick power tool safety tips. Tip 1 - Always use the correct power tool for the environment.Power tools that are made for outdoor use have better insulation, heavier wiring and a three way grounded plug. Tip 2 - Keep your power cord tangle free and away from the tool "action" zone. Tip 3 - If you get any nicks or cuts in the cord, inspect them immediately. If it severe consider replacing the cord. As a last resort use tape to shield it from the elements for minor nicks. Tip 4 - Inspect the power cord and all connections regularly for signs of breakage. Tip 5 - Avoid using electric power tools on wet surfaces as water is a good electrical conductor. In combination with other factors - broken cords, machine malfunctions etc, it can put you at risk of shock. Tip 6 - Never immerse your power tool in water - seems obvious but has to be said. Tip 7 - Keep your work area clean - dust can ignite from a spark. Avoid using power tools near flammable liquids or gas. Tip 8 - Follow any specific instructions from the manufacturer. Ok, so these are some safety tips, nothing beats a safety consciousness and putting safety as a priority when using power tools. So be safe and enjoy your work. Alyn Edwards is VP and news director at Verus Public Relations (http://www.verus.com). A 30-year veteran of print and broadcast newsrooms, he heads up the in-house production team. He has a special summer PR package to introduce organizations to the promo 1001 Al Galbraith and Associates, a real estate marketer who turns dying industry towns into thriving recreational and retirement communities, commissioned a promotional video as an added feature for his company's website. The video has been down loaded 30,000 times by Internet users. In fact, Galbraith's Internet campaigns to sell homes from Tumbler Ridge, British Columbia to Plattsburgh, New York are so successful, the company has cut back its traditional advertising. Here's how streaming video promotes your organization online. IT IS A GREAT USE OF INTERNET TECHNOLOGY. Greater numbers of web users have the capability of downloading video and find it a novelty. Short videos of less than five minutes can be downloaded in a short time, depending on bandwidth. YOU CAN TRANSPORT POTENTIAL CLIENTS TO YOUR PRODUCT. As a customers, you don't need to fly across the country to see real estate when you can get a 3-D perspective on the homes, the community and the geography as well as meeting residents and buyers from an online video. VIDEO IS PERSUASIVE. Because video can incorporate the spoken word, music, maps, digital effects and moving images, the user experience is much more intense and when, well designed, very compelling. Testimonials have more punch when spoken by the happy customers. THE COST OF DISTRIBUTION IS NEGLIGIBLE. In contrast, imagine the cost of producing and delivering 30,000 videotapes around the world. STREAMING VIDEO POSITIONS YOU AS LEADING EDGE. Many customers see a company's innovation as evidence of its ability to be creative and effective. Taking the technological lead in your sector may give a lead in sales. >From a public relations perspective, however, there are a few things to remember to ensure your video does what you want it to. THE HEAVY SELL MUST BE KEPT TO A MINIMUM. Despite appearances, your streaming video is not a commercial. At least it shouldn't be a hard- selling pitch for business. The Internet is still an environment where overt commercialism is frowned upon. Take a journalistic approach and create a video in the style of a news or documentary item that might play on the six o'clock news. Users want information and won't take kindly to downloading hype. THE PRODUCTION QUALITY MUST BE HIGH. This not the time to bring out the family video cam and become a filmmaker. Hire video producers who know what they are doing. And a word about budget. You need not spend tens of thousands of dollars for the finished product especially if you take the journalistic approach mentioned above. Through streaming video, Galbraith reaches customers he might not through traditional advertising and he touches them in ways a brochure could never do. His streaming videos do all the talking and, for the price of a single full-page ad in the local daily paper, he has produced a tool that can close the sale all by itself. If you want to see it in action, check out http://www.selectpropertygroup.com. About the AuthorAlyn Edwards is VP and news director at Verus Public Relations http://www.aaarticles.com/article.php?id=664 | ||||||||||||||||||||
